You know that saying that you were taught as a child—"Sticks and stones may break my bones, but words can never hurt me"? What do you think of it now? Hopefully, now that you're a bit older and wiser, you realize that words actually can hurt, but they also can be used in positive and encouraging ways. Power words are a great example of the latter.
What are Power Words?
Power words are words that are powerful enough to solicit some type of action in the favor of the person or organization using them. These are the terms that copywriters use to generate leads for clients, bloggers use to make captivating headlines to draw in readers, and hackers use in subject lines to get us to open emails, steal our info, and scam us. That last one isn't great, but it's still an accurate example of how impactful the use of these words can be!
Some examples are words like, "free", "giveaway", "powerful", "strong", "first", "limited", "special", and the list goes on and on. These terms draw people in and make them want to know more. We become intrigued and want to know what's so special about that blog post or get us thinking that maybe we should jump on this business' limited time offer.
Where and When should I use Power Words?
The awesome thing about power words is that there is no shortage of ways that they can be used. Most of the time, they are linked to copywriters, but marketers and your average salesperson in any field can use them as well. And by salesperson, I mean anyone who is in the business of selling a product, service, or pitching their personal brand.
Power words can be found in website copy, resumes, blog posts, newsletters, advertisements, signage, social media posts, and many more places. There are used when trying to solicit the attention of an audience in order to nudge them toward a particular action. That action could be to purchase an item, read an article, or even just follow the person or business on Twitter. Whatever the reason, adding these words can be the difference between a click and an ignore—a sale and a not interested.
After reading this article, whether you were familiar with the term "power word", or not, you hopefully came to the pleasant realization that you have been no stranger to their use in your content all along. If this is not the case, you should now see why it is crucial to include these words in as many areas of your business' content creation as you can.
What are your favorite power words to use in your content?
Kacy-Ann Valembrun is a freelance writer, blogger, and social media manager for hire. She is a newlywed, woman of faith with expert knowledge, personal experience, and particular interest in digital marketing, personal development, and women empowerment. If you are interested in having her produce engaging content for your business, you can learn more here. When Kacy's not writing, you can find her exploring her new neighborhood in the midwest, reading while sipping on a cup of oolong tea, or enjoying some fresh air at a nearby park.