As a business owner, you know the importance of sharing consistent content on your social media accounts and company website. You also know how much of your time this consistency can end up taking.
A big part of what makes it so time consuming is that many of us go in without a real plan and end up scrambling to come up with things to post daily. This causes us to feel stressed, confused, overwhelmed, and discouraged. In turn, we often end up not even completing what we initially set out to do—but, what if I told you that there's a solution to this problem and it’s a pretty simple one?
Well, there is, and it's called batching.
What is Batching?
Batching is composing and organizing content for your social media accounts and website in bulk instead of doing it day by day. It's something that many of your favorite entrepreneurs have been doing for years. One such example is one of my favorite lady bosses ever, Jenna Kutcher, who has a whole podcast episode and blog post dedicated to batching content and how it's literally changed her life.
Batching requires that you research photos and topics that you want to share for the week, month, or however long you are looking to schedule your posts. You'll then need to make sure that the images are cohesive with your overall brand and give a clear representation of who you are and what you bring to the table for your ideal client. The next step is making sure that your captions are grammatically correct, written in a way that is easily absorbed by your audience, and reflective of your brand personality.
Why You Should Batch
As an entrepreneur, I know how jam packed your schedule can be on a daily basis. You’re face to face with clients. You handle the finances. You plan the activities. You attend the networking events. Then when all is said and done, you are the brains behind all the content that your online audience sees.
The first thing I would recommend in this scenario would be to hire a social media manager to take that area of your business off your plate due to the high level of time and commitment that it takes. However, if that’s not a viable option for you at the moment, batching your content is the next best thing.
Let’s say that you decide to batch create your weekly content on Sundays. That would mean that this is the only area of your business that you give focus to on that day. Everything else can be managed on one of the other six days of the week, but Sunday is strictly for content creation, curation, and scheduling.
It might be a little challenging at first to not respond to that email or to send that call straight to voicemail, but once you shift into that mindset and designate Sunday as content day, you’ll find that it gets easier and almost feels like you’re running on autopilot.
I have been doing this in my business as a social media manager for several months now and I honestly don’t know how I ever survived without this process. The time that I save allows me to stay up to date on the latest trends in my industry. It also gives me the opportunity to engage more with my audience online as well as attend more networking events and find new clients to work with.
Batch or Lose
Before I used to batch my content, my mind would be all over the place and I would be working on several different projects at once. That was such a struggle because as we all know, multitasking has been proven to do more harm than good. I would be working constantly with what seemed like nothing to show for it at the end of the day because even though I got to do a little bit of everything, nothing was actually completed.
If you’ve ever experienced anything like what I just described, batching your content is the solution that you need. Be intentional about setting a day aside to get it done and use the extra time during the week to either focus on other aspects of your business or just relax. Once you transition into this way of content creation, you’ll never go back.
Kacy-Ann Valembrun is a freelance writer, blogger, and social media manager for hire. She is a newlywed, woman of faith with expert knowledge, personal experience, and particular interest in digital marketing, personal development, and women empowerment. If you are interested in having her produce engaging content for your business, you can learn more here. When Kacy's not writing, you can find her exploring her new neighborhood in the midwest, reading while sipping on a cup of oolong tea, or enjoying some fresh air at a nearby park.